Eye Shadow Creasing by Noon? Prep Your Lids With Primer

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The best eye shadow primers could be the make-or-break step that decides whether your look stays flawless or fades before lunchtime. One quick swipe can get richer pigment out of your eye shadow and smoother blending, without any creasing or fading. Think of it as setting the stage for your makeup: Today’s formulas don’t just lock color in place, they also blur texture, even out tone, and often deliver skin-care perks like hydration or oil control, too. Whether you’re dealing with fine lines around your eyes or just want your shimmer to pop more and last longer, using the right primer can help. Keep reading for Allure editor and makeup artist picks that prove that great eye makeup doesn’t start with shadow—it starts underneath.

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